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UX Research & assessment of the feasibility of digital transformation of Public Parking to SMART PARKING project.

UX
This user experience study is part of a large-scale business plan for the digital transformation of public parking services. The customer is the state institution "Capital Parking" (Minsk City Executive Committee).
DT

Digital transformation project of the public parking system in Minsk.

The goal of the project was to implement a digital transformation of the parking service. This included conducting marketing research, evaluating the results, and developing a mobile application to enhance user experience and streamline the parking process through modern technology.
Full text research
Owner Company

Minsk City Executive Committee

Minsk City Executive Committee — the executive authority of the city of Minsk.

The Minsk City Executive Committee is responsible for managing urban services like housing, utilities, and public transport. It oversees the city budget, supports economic development, and ensures the functioning of schools, hospitals, and social services. It regulates urban planning, architecture, and environmental protection. The committee handles law enforcement coordination, licensing, citizen appeals, and international cooperation with partner cities.

MCEC web site
DT

Project Plan

1. Identified problems: congestion, lack of transparency, lost revenue, and user dissatisfaction.

2. Assess the potential of digital transformation, identify optimal solutions, and justify investment.

3. Conduct industry trend and practice analysis: development of smart parking systems, examples from other cities/countries.

4. Analyze external factors: legislation, urbanization, environmental concerns, and traffic flows.

5. Conduct market research: evaluate demand for smart parking, user preferences, and willingness to pay for convenience.

6. Develop a pilot project scheme: locations, technologies (sensors, app-based payments, analytics).

7. Estimate financial costs and potential revenues: equipment installation, maintenance, return on investment.

8. Assess possible financial risks: payback period, technological failures.

9. Build a digital transformation model: phases of implementation, key technologies, partners, and timeline.

Case presenration in Figma
Mobile App

Parcar Mobile Application

As part of this project, a mobile application was also developed to help users search for and reserve parking spots. Parkcar: Smart Parking Seacher.

This is a mobile application that allows you to easily and quickly find smart parking in large cities.

Functions:

1. Search for smart parking
2. Booking parking spaces

Parcar Mobile App Design

 

PILOT PROJECT

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Zalutsky Vasily. Project manager ProconsultingBy, analyst, CIMA Adv DipMA, ACCA DipIFR, business coach.
Testimonial to research. ``Assessment of the feasibility of digital transformation of Public Parking to SMART PARKING project.``

Congratulations on the publication of the research results: ``Assessment of the Feasibility of Creating a Smart Parking Project for Government Agency 'Parking of the Capital' in Minsk`` in the conference collection ``Improving the Efficiency of the Organization's Detail in the Modern Economy``. Your work is appreciated! Glad the reward found the hero! 你们好羊肉的!

vasiliy.z@proconsulting.by

Alexander Vecher. Candidate of Technical Sciences. Institute of Business BSU. Assistant professor.
Testimonial to research. ``Assessment of the feasibility of digital transformation of Public Parking to SMART PARKING project.``

Both the technology used and the object of its proposal represent great economic, social, technological and many other interests. Taking this into account, the chosen research topic seems very relevant and interesting. The work uses a fairly wide range of methods of strategic analysis, marketing analysis, business planning, performance assessment and qualitative risk assessment of projects. The theoretical part of the work focuses on the essence, approaches, models and technologies of digital transformation and video analytics, as well as the analysis of trends in these areas. In the practical part of the work, based on market research, the use of strategic analysis and business planning tools, a project model was built and the feasibility of its implementation was assessed from the standpoint of economic efficiency. The cash flow model obtained in the dissertation is quite sufficient to analyze the effectiveness and risks of the project.

+375 (17) 395 68 91.